Selecting the perfect domain name is serious business. A defining moment in any digital journey. Your domain name isn’t just an address; it’s the first impression you make, the key to your online identity, and the linchpin of your branding strategy.
Unfortunately, figuring out the right name is a lot harder to do now, largely in part because the digital landscape has become a crowded bustling marketplace where every conceivable domain name seems to have been claimed. Still, all hope is not lost! Here are 4 signs that you’re on the right track.
Relevance
If your domain name very obviously ties in with your business in a significant way, then you’re in business. For example, if you run a bakery, a domain like “SweetDelightsBakery.com” is relevant.
Of course, it doesn’t mean you have to use your business’s name for relevance. Incorporating relevant keywords into your domain, for example, is an ideal way to have a name that works with search engines as well. So for a senior living facility, a domain like “ComfortForSeniors.com” is both relevant and keyword-rich.
The key is a name that represents your brand identity while conveying what you do. You want your audience to immediately understand the nature of your website.
Memorability
There are millions of blogs. Millions. So you really want your domain name to be memorable. Otherwise, you risk your audience either forgetting about you entirely, or opting to go with a competitor they don’t have to put mental effort into finding.
This is why simple domain names are so sought after. If people can easily type your domain name without mistakes, you’re on the right track with a user-friendly name that improves your chances of building a loyal audience.
Is it easy to spell and short with no hyphens and numbers? For example, “CatsAndDogsEmporium.com24-street” is harder to remember than “PetShop.com.”
It’s also a good idea to check if your choice is easy to pronounce, as word-of-mouth referrals are still common.
No Copyright Issues
Getting sued is certainly an experience you want to avoid. Settling on a name that’s already trademarked will eventually get you sued and ultimately cost you time, money, and audience loyalty.
So if your domain name doesn’t infringe on anyone’s intellectual property, good. It means operating your website without legal complications for a smooth and generally hassle-free online presence.
Conduct a thorough search to ensure your chosen domain name doesn’t infringe on existing trademarks. If you can afford it, it’s a good idea to go the extra mile with trademark databases and legal professionals.
Positive Feedback
It’s easy to misjudge the viability of a domain name when it’s yours and sharing your idea with friends, colleagues, or even potential customers is one of the simplest ways to gauge if you truly are on the right track.
If the feedback indicates that your name is appealing and resonates with your audience, yes!
Keep in mind that these factors often interact with each other. A relevant domain name can also be memorable, and a domain free of copyright issues is more likely to receive positive feedback. Just take your time during the selection process for an ideal domain name that can do your online identity and branding justice.
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