Where do cosmetics companies come from? They come from the same place as all companies. Someone has a product or an idea or service to provide, and they find a way to monetize it. Cosmetics have been around for at least as long as ancient Egypt. Along the way, people have perfected the products or have developed better ones. The thing about cosmetics is, it is a very subjective field. It is impossible to quantify who has the best product; so much is left to taste and marketing. This fact is good news for anyone who wishes to enter the market. Because like fashion, things change, and if you have created a product or a line of products, that tick the right boxes. You could be the next big thing. Here are some ideas that could help you become a cosmetics legend.
- Understand your Vision: If you are going to create a company, you need to be clear about how you want to be perceived and your target market. It’s okay to start small but know where it is you want to go. These days consumers want ethical products from natural sources. They want to see pictures of natural ingredients and earthy packaging. That is one way to go. But it might also make sense to go a different route. Maybe futuristic, maybe retro, perhaps youth-orientated themes. Whatever it is, be clear about the image you will present.
- Find your Products: It is unlikely that you know how to produce a perfume or formulate a skin cream. How about lipsticks or eye shadow? It doesn’t matter; most of these products are made in the same ways. If you know what you are looking for, you can go to a manufacturer or cosmetic factory (called โรงงานทำเครื่องสำอาง in Thai), and they will show you what they can do. Manufacturers frequently provide the same product to various brands, with only the slightest variations, if any.
- Market Your Product: Your first step will be conducting a series of trials with friends. Offer free products and get as many people as possible to try them before you begin. Your manufacturer will have already ensured that it complies with industry standards. But you will want to know how it is received. If you are a hit, then off you go. When your product is ready to sell, and you have your supply chain figured out.
It is time to introduce it to the world. It has never been easier, thanks to the Internet, with an excellent digital marketing plan and access to drop shipping or even sites like Amazon. Your product can be rubbing shoulders with major brands overnight.